Newsroom
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Press Release
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June 19, 2023
Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory
In the News
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June 19, 2023
Adweek
Yahoo's SPO Push, Backstage, Gives Marketers Direct Access to Publishers Without the SSP
In the News
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June 14, 2023
Variety
Yahoo Recruits ESPN Veteran Ryan Spoon as President of Yahoo Sports
Press Release
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June 13, 2023
Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide
In the News
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June 13, 2023
Adweek
Yahoo Lets Advertisers Buy Based on Attention With Adelaide Tie Up
Press Release
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May 15, 2023
Yahoo Partners with Samba TV for Advanced TV solution, Enhancing Targeting and Measurement in UK, Canada & Australia
In the News
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May 15, 2023
Advanced Television
Yahoo partners with Samba TV
In the News
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May 3, 2023
Adweek
Chance the Rapper Headlines Yahoo's NewFront
Press Release
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May 1, 2023
Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital Campaigns
In the News
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May 1, 2023
Broadcasting and Cable
Buyers Cite Advanced Advertising Challenges In Survey From Yahoo
In the News
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April 27, 2023
Retail Touch Points
Yahoo’s New Partnership will Enable Shoppable Retail Ads
Press Release
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April 25, 2023
Yahoo Acquires Wagr, Unlocking Opportunities in Social Gaming for Yahoo Sports
In the News
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April 18, 2023
Ad Age
Quality Creative Can Boost Display and Desktop Ad Performance
In the News
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March 23, 2023
The Streamable
Survey: Unnatural Ad Breaks, Commercial Repetition Have Most Negative Impact on Streaming Viewers
In the News
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February 23, 2023
MediaPost
Toyota Partners With Yahoo For Crown AR Effort
Press Release
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January 5, 2023
Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers
In the News
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January 5, 2023
Adweek
Yahoo Partners With Scope3 to Offset Carbon Emissions in Media Buying
In the News
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December 28, 2022
AdExchanger
With Digital And Linear Convergence, Advanced TV Will Soar In 2023
In the News
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November 29, 2022
Ad Age
Yahoo Takes Minority Stake in Taboola a Part of Ad Deal
Press Release
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November 28, 2022
Yahoo and Taboola Enter 30-Year Commercial Agreement, Developing a Leading Offering for Advertisers, Publishers and Merchants on the Open Web; Partnership to Generate Approximately $1 Billion in Annual Revenue
Press Release
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November 21, 2022
Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Rapid, Strong Industry Support
In the News
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November 21, 2022
MediaPost
Cookieless: Yahoo Identity Solution Adds Partners
In the News
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October 18, 2022
MediaPost
Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'
Press Release
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October 17, 2022
Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data
In the News
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October 17, 2022
Insider
Lowe’s taps Yahoo as latest retail media network partner
In the News
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October 17, 2022
The Drum
Yahoo and DirecTV forge linear and digital TV data with set-top boxes
Press Release
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October 13, 2022
Yahoo and Lowe’s One Roof Media Network Integrate to Power Media Experiences for Top Brands
Press Release
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October 4, 2022
Yahoo Appoints Kat Downs Mulder as SVP & General Manager of Yahoo News
Press Release
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October 3, 2022