Yahoo Scales Premium Content at 2025 NewFront: Unveils Boardroom Partnership, Expands Slate with New Talent Partnerships

New York City — May 6, 2025 — Live from the 2025 Yahoo NewFront in New York City, Yahoo today unveiled a powerful slate of new content and talent that reinforces its enduring position as the most trusted guide on the internet, and a brand-safe, high-impact destination for advertisers.

Kicking off its NewFront presentation, Yahoo celebrated a major milestone—30 years as one of the internet’s top five digital properties¹, with 9 in 10 Americans engaging with Yahoo each month². Through decades of transformation, Yahoo has remained a constant in the digital lives of millions—helping users manage their inboxes, stay informed, and celebrate wins big and small.

"Yahoo isn’t just on the internet—it is the internet,” said Rob Wilk, Chief Revenue Officer at Yahoo. “And we’ve never been more energized about what’s ahead.”

Over the past year, Yahoo has reimagined and redesigned every one of its core consumer products—from Yahoo Mail to Yahoo Finance to Yahoo News and Yahoo Sports. Nearly every pixel has been rebuilt with a focus on user experience, utility, and trust.

Big Announcements from the NewFront Stage

Yahoo Sports + Boardroom: A New Content Partnership that Explores the Business and Culture of Sports

During the presentation, Yahoo Sports and Boardroom, the premier media brand co-founded by Kevin Durant and Rich Kleiman covering the business of sports and entertainment, announced a content partnership that will help fans better understand the key players and storylines moving the business and culture of sports forward.

The collaboration includes two major initiatives, both set to launch later this year:

• Network with Rich Kleiman:  A new multi-platform video series co-produced by Yahoo Sports and Boardroom. Hosted by Kleiman, the show will spotlight in-depth conversations with prominent sports figures, focusing on their business ventures and personal passions. 
• A dedicated Boardroom hub: This new destination on the Yahoo Sports website will showcase full episodes and clips from Network with Rich Kleiman alongside original reporting and features from Boardroom. 

Yahoo News Launches New Talent Partnerships 

Yahoo News is elevating its content with fresh perspectives from industry-leading talent starting with three new partnerships that will bring unique expertise and original content to the platform.

• Celebrity Chef Nick DiGiovanni will bring his signature culinary content that blends food, creativity, and fun to Yahoo's audience. The MasterChef finalist and New York Times bestselling author will publish his innovative food content on Yahoo.
• Big Little Feelings founders, Deena Margolin and Kristin Gallant will bring their wildly popular, no-holds-barred parenting advice to Yahoo later this month. Known for their viral content and laugh-out-loud honesty, the duo will debut a weekly companion column to their hit podcast, After Bedtime with Big Little Feelings, produced by Dear Media. Designed for parents who crave real talk after the kids are asleep, each column will dive deeper into the week’s episode—offering unfiltered stories, research-backed strategies, and the kind of solidarity every parent needs.
• Amy Robach and TJ Holmes will author Ask Amy & T.J., a weekly column launching early June. The longtime broadcasters and current podcast hosts will lean on their hard-earned experience to offer candid advice on love and relationships, responding directly to reader questions. 

Expanding Our Content and Partnerships

Yahoo continues to grow its premium content offerings across key verticals, introducing new shows, talent, and strategic partnerships to meet rising audience demand. Yahoo Finance recently debuted The Big Idea with Elizabeth Gore, a video podcast focused on small business innovation, funding, and leadership—adding to a robust 10-hour daily lineup that reinforces its position as the #1 finance destination.

By fall, Yahoo Sports will be delivering approximately 50 hours of original video content weekly, featuring fan-favorite hosts like Ariel Helwani (The Ariel Helwani Show), Kevin O’Connor (The Kevin O’Connor Show), and Nate Tice (Football 301), who bring deep expertise and fresh insight to passionate sports audiences. New content partnerships—with Motorsport Network, cllct, Sports Card Investor, and Mantel, The Athletic, Helwani and Uncrowned, OneFootball, and The Hockey News —broaden coverage across high-growth areas like racing, collectibles, women’s sports, combat sports, soccer, and hockey. 

A Future Built on Trust, Talent, and Transformation

Yahoo is doubling down on what it does best—trusted content, premium experiences, powerful advertising tools, and the talent to bring it all to life.

“We’re building Yahoo for the next 30 years,” said Rob Wilk. “With incredible trust, reach, and relevance, Yahoo is the internet’s most useful brand—and we’re just getting started.”

‍About Yahoo

‍‍For 30 years and counting, Yahoo has served as a trusted guide for hundreds of millions of people globally, helping them achieve their goals big and small online through our portfolio of iconic products. For advertisers, Yahoo offers omnichannel solutions and powerful data to engage with our brands and deliver results.

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¹ Comscore Media Metrix ® Multi-Platform, Total Audience, Top 100 properties, TDP Total Unique Visitors/Viewers inclusive of Social Incremental, Average Apr-2024 to Mar-2025, U.S.

² Comscore Media Metrix ® Multi-Platform, Total Audience, TDP Total Unique Visitors/Viewers inclusive of Social Incremental, Average Apr-2024 to Mar-2025, U.S.