Yahoo DSP Launches First-Ever CTV Campaign, Featuring Comedian Troy Hawke

Yahoo DSP is stepping onto the connected TV stage with its first-ever CTV campaign, and who better to bring the energy (and humor) than the effortlessly charming Troy Hawke?

Building on a Proven Message: “Expect Results”
Since launching earlier this year, the Yahoo DSP “Expect Results” campaign has celebrated what the platform does best: delivering tangible outcomes for marketers, not just promises. With a nearly 90% win rate in head-to-head tests against competitors,¹ Yahoo DSP continues to prove that driving performance is what sets it apart.

The new CTV campaign flips the script on traditional B2B advertising, infusing humor, wit, and personality into the ad tech world. It’s about showing that marketers can expect more than just results with Yahoo DSP, they can expect a true partnership built on transparency and trust (and a little bit of fun). Because when our clients win, we win.

Performance Meets Personality
Across three comedic spots,“Promotion,” “Acronyms,” and “Medals,” British comedian Troy Hawke bursts into the everyday world of marketing teams, interrupting their routines with his signature flair, charm, and over-the-top enthusiasm for performance. Each ad playfully highlights how Yahoo DSP helps marketers crush their goals with trusted first-party data, premium inventory, and transparent results.
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“This campaign brings a fresh, human energy to ad tech,” said Alia Lamborghini, SVP, Revenue, Yahoo DSP. “Troy captures exactly what we stand for: confidence in our results, transparency in our partnerships, and a sense of fun that sets Yahoo DSP apart.”

“Troy embodies the ‘Expect Results’ message in a way that’s witty, warm, and unmistakably human,” added Shannon Shae Montoya, VP, Head of Global B2B Marketing, Sponsorships & Events at Yahoo. “His sharp humor and distinctive voice bring performance to life with energy and humanity. It’s a refreshing departure from the typical B2B playbook - and a reflection of the delightful, unexpected way Yahoo DSP shows up for advertisers.”

Powered by Our Own Tech: Proving Performance Through Yahoo DSP
Developed in-house in partnership with Conscious Minds, the campaign debuts November 10th in the U.S., running across major connected TV platforms and extending through social channels.

In true “Expect Results” fashion, Yahoo is using its own DSP to plan, activate, and measure the campaign. By leveraging Yahoo’s proprietary first-party data and cross-channel insights, the campaign reaches current and prospective marketers exactly where they’re tuning in. 

This CTV effort is part of a larger, multi-channel initiative spanning LinkedIn, ad trade partnerships, and targeted email outreach, all reinforcing a simple message: when you want performance, you know where to find it.

For more information on Yahoo DSP, visit yahooinc.com/dsp. 

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¹ Yahoo Client Data, 2025