Blog / Insights
Challenge the status quo: choose a DSP as motivated as you.
Savvy marketers choose Yahoo DSP because it’s the best platform to transform a combination of diverse and unique data sets into proven results — all with the marketer’s best interests at heart.
DSP Solutions
Maximize the impact of every impression
It’s not just about performance — it’s about exceeding expectations. Yahoo DSP equips you with advanced tools, creative solutions, and support to achieve exceptional results through trusted partnerships.
DSP Key Features
Built to solve, designed to scale
From identity to commerce, Yahoo has solutions to tackle your biggest advertising challenges with innovation, scale and precision.
Yahoo Identity Solutions
Our integrated, privacy-centric approach navigates identity constraints across addressable and non-addressable inventory.
Find your audienceabout accessibilityF
Yahoo Blueprint
The AI engine that guides performance throughout the Yahoo DSP making ad buying easier, faster and more effective.
Outperform expectationsabout accessibility
Yahoo Backstage
Exclusive access to premium ad inventory with a direct path to top-tier supply — and certified MFA-free by Jounce Media.
Unlock premium accessabout accessibility
Unified TV
Connect the dots between CTV and linear in a converging landscape to maximize your TV investments.
Consolidate your TVabout accessibility
Yahoo Creative
Future-proofed, full-service, personalized creative solutions to maximize relevance in an evolving digital landscape.
Inspire your audiences
Commerce Media
Get the scale, brand-safe content and measurement to drive your campaigns, converting shoppers from search to sold.
Turn shoppers into customersabout accessibilityOur Supply Partners
Premium publishers,
exceptional reach
Access premium publishers and trusted supply across every channel to elevate your campaigns and reach your audience.
Yahoo Backstage Partners
From marketing intelligence to tech solutions, our supply network provides what you need to take your campaign performance to the next level.
Yahoo Featured Partners
From marketing intelligence to tech solutions, our supply network provides what you need to take your campaign performance to the next level.
DSP Toolkit
Comprehensive campaign tools built for your needs
Easily plan, manage, and improve your campaigns with tools that make DSP buying simple, delivering results every step of the way.
Curate
Premium inventory + high-quality third-party supply partnerships.
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Measure
A holistic view of performance — from brand lift to revenue impact.
Learn More about accessibilityDSP Channels
An omnichannel advantage across every screen
Manage campaigns across a variety of channels, reaching your ideal audiences, anywhere, anytime.
Connected TV (CTV)
Get the big picture on audiences watching big and little screens everywhere.
Native Ads
Deliver experiences that are intentional, useful and relevant in environments people trust.
Audio
Break through the noise and be heard loud and clear by engaged listeners.
Digital Out-of-Home
Put your brand in the spotlight whenever your audiences are out and about.
Display
Unlock unprecedented scale across premium supply.
Our Partners say
Yahoo DSP is our ideal choice; we place trust in their expert team, who consistently deliver strategic guidance to achieve our best outcomes. With full platform visibility and incredible inventory access, we’re empowered to make data-driven decisions that drive success at every turn.
Jeff Hagen
VP Media
Papa Johns
Insight Blog
Your source for smarter strategies
Explore data-driven insights, industry trends and thought leadership to help you stay informed, innovate and achieve your goals.
Yahoo Academy
Get certified with the Yahoo DSP learning academy
Explore our on-demand Yahoo Academy — your hub for mastering Yahoo DSP, connecting with audiences and achieving your goals.
Certifications
Earn Yahoo DSP certifications to master campaign tools, optimize performance and achieve superior advertising results.
Tutorials
Explore Yahoo DSP tutorials tailored for hands-on users, ad ops and analysts to master new features and tools.
Programmatic 101
Learn the essentials of programmatic advertising, including key components, benefits and how it all works together.
DSP Deep Dive
Join Yahoo DSP Deep Dive for live sessions or past episodes featuring product updates, feature releases and insights.
