Yahoo DSP Adds Four Commerce Media Partners Ahead of the Holidays

The holiday season is always a critical time for brands. This year, nearly half (44%) plan to increase holiday programmatic budgets, while 89% of consumers say they’ll spend the same or more than last year. With commerce data ranking behind first-party data on advertisers’ holiday priorities, the brands that combine reach with smarter targeting will be best positioned to capture demand. 

New Partners Join Yahoo DSP 

Yahoo DSP is adding four new partners to its commerce media portfolio, expanding reach across value, convenience, community, and culture. These include: Dollar General Media Network (DGMN), DoorDash, Nextdoor, and StockX. 

• Dollar General Media Network (DGMN) has 90M+ unique profiles and a 20,000+ store footprint, with 75% of the US population living within five miles of a Dollar General store, allowing for rural reach and massive scale.³ Ideal for brands targeting suburban family shopping signals.
• DoorDash has approximately 50M global monthly active users,⁴ where in 2024, almost 1 in 2 consumers in the US who are new to ordering delivery in the Grocery, Convenience, and Alcohol categories through a third-party marketplace placed their first order on DoorDash.⁵
• Nextdoor, the essential neighborhood network, is built on real, verified neighbors, offering trusted scale by reaching 1 in 3 US households,⁶ and connecting 100M+ neighbors globally.⁷ Brands engage with a high-value audience not found on other social platforms (75% homeowners,⁸ $90K median income)⁹ who are actively looking for local information and recommendations
• StockX, an online marketplace for coveted, high-demand items including sneakers, apparel, accessories, collectibles, and electronics. With more than 30M monthly UVs,¹⁰ StockX offers a trusted experience for buying and selling products from the world’s leading brands.

“At Nextdoor, we help brands build real connections with people in the communities where they live, shop, and celebrate,” said Carlos Tejuco, Head of Business Development at Nextdoor. “As advertisers look to make every dollar work harder, we’re excited to pair Nextdoor’s neighborhood-level insights with the reach of Yahoo DSP. Together, we can activate campaigns that are more relevant, measurable, and impactful, driving results where it matters most.”

“DoorDash connects with people in high-intent moments, whether they’re planning ahead, shopping for a special occasion, or acting on impulse,” said Peter Giordano, GM of Platform & Growth Services at DoorDash. “That immediacy and relevance translate into measurable action for advertisers, especially during the holidays. Through our collaboration with Yahoo DSP, advertisers can engage with consumers at meaningful moments as they are looking to save time and simplify their routines. And we can ensure that brands remain top of mind as seasonal spending peaks.”

“Dollar General customers plan early and buy often during the holidays, with value driving every decision,” said Austin Leonard, vice president and general manager, DG Media Network. “That consistency creates rich insights into how families prepare for the season—from stocking up on essentials to finding affordable gifts. By combining our shopper data with the reach of Yahoo DSP, advertisers can connect with millions of rural and suburban households and engage an audience that stays loyal well beyond the holiday rush.”

Together, these additions give advertisers new signals to connect with holiday shoppers, whether stocking up on essentials, ordering festive meals, searching for gifts, or staying current with cultural and retail trends.

Building on Momentum

The new partners join a roster that already includes Orange Apron Media (The Home Depot), Kinective Media by United Airlines, Costco, Kroger Precision Marketing, and Planet Fitness. This growing network represents one of the most diverse commerce ecosystems in programmatic, spanning retail, travel, fitness, local, and trend-driven communities. For advertisers, that means more opportunities to align campaigns with audiences in the right place at the right moment.

Turning Data into Results

Advertisers are already seeing success via Yahoo DSP: 

• Chevy worked with Kroger Precision Marketing audiences to build awareness of the Equinox EV, with 53% of impressions reaching households in the target income range.¹¹
• A multinational electronics company tapped Planet Fitness audiences to introduce a Health AI feature, lowering cost per completed view by 33%.¹²

These examples show how commerce data, combined with the scale of Yahoo DSP, can translate directly into results.

Ready for Holiday Impact

With consumers spending more time streaming content during the holidays, Yahoo DSP helps brands layer commerce data onto CTV and dynamic creative. The result is campaigns that are more personalized, relevant, and effective. From early inspiration to last-minute shopping, advertisers can connect with consumers across every screen. With these expanded partnerships, Yahoo DSP gives brands a stronger foundation to turn holiday momentum into measurable business outcomes.

Sources

¹ Yahoo Survey: Holiday Ad Planning Omnibus, August 2025
² Yahoo  Consumer Holiday Shopping  Study, September 2025
³ DG & DG Media Network data, 2025
⁴ Source: Based on the number of individual consumer accounts that have completed an order on the DoorDash, Wolt and Deliveroo marketplaces during December 2024. 
⁵ Source: Based on analysis of Yipit’s (fka Edison Trends) rolling 4 week category share data through 2024. Category represents third-party food delivery service providers only and is a small fraction of the overall food, food delivery, grocery, alcohol, convenience, and logistics industry
⁶ 2025 Nextdoor internal data
⁷ 2025 Nextdoor internal data
⁸ GWI Core, US, Q1 2025-Q2 2025
⁹ $90K median income - GWI USA, Q1 2025 - Q2 2025
¹⁰ StockX internal data, 2025 
¹¹ Yahoo DSP, Sept-Nov 2024 
¹² Yahoo DSP, Oct 14, 2024 -Nov 30, 2024

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