Yahoo Sports and The Hockey News Team Up to Bring Fans Comprehensive Hockey Coverage

TORONTO & NEW YORK (June 13, 2024) — The Hockey News and Yahoo Sports have announced a strategic partnership involving editorial integration, syndication and exclusive video content. The partnership also calls for Yahoo Sports technology to power TheHockeyNews.com advertising and sales integrations, including on its new NHL team community platform built with Roundtable technology.

‍The Hockey News will become the primary hockey content provider for Yahoo Sports, the internet’s leading destination for comprehensive sports news. Yahoo Sports will distribute The Hockey News content across its platforms, guiding fans to a wide range of hockey coverage produced by a dedicated team of journalists reporting on every NHL team. 

“The Hockey News is delighted to announce this new relationship with Yahoo Sports,” said W. Graeme Roustan, owner and publisher of The Hockey News. “This technical, distribution, and monetization partnership will drive ‘The Bible of Hockey’ to the next level, ensuring The Hockey News continues to be the most respected source for true hockey fans.”

The Hockey News creates more than 100 original videos and stories a day, in addition to publishing monthly feature print magazine editions. TheHockeyNews.com, which includes a digital network of 32 NHL team destinations, 13 specialty channels and some of the league’s top NHL breaking-news coverage, reaches an audience of over five million monthly hockey fans and is on pace to generate more than 100 million annual video and page views for the season.

 “We aim to guide fans to the best sports content from across the internet,” said Jon Shaw, Head of Revenue and Partnerships at Yahoo Sports. “This partnership enables us to significantly bolster our hockey offering at a global league and team level with the fantastic coverage The Hockey News provides.”

 The Hockey News content will begin rolling out on Yahoo Sports platforms in the coming months. 

About The Hockey News
‍The Hockey News was founded in 1947 and acquired in 2018 by W. Graeme Roustan and is the oldest publication in North America devoted to one sport. Headquartered in Toronto, its dedicated team of editors, journalists and staff have been producing superlative hockey information across multiple media platforms continually for the past 77 years. Visit: TheHockeyNews.com

About Yahoo
‍Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit yahooinc.com.

About Roundtable
‍Roundtable is a Web3 digital media SaaS technology company, providing white-label, full stack distribution, community, publishing and monetization for professional media brands, journalists and communities. Visit roundtable.io/about.