Yahoo DSP

Unified TV

Maximize your TV investments

In the converging worlds of CTV and linear, it's all just 'TV' to the consumer. Marketers need strategies that account for both digital and linear platforms to maximize audience reach and their investment.

Differentiated data

Harness the advantages of our industry-leading blended dataset, powered by partners such as VIZIO Inscape and DIRECTV, to connect with your target audiences in more meaningful ways.

Massive reach

Reach 108 million households across nearly every major CTV platform and tap into the largest direct-access footprint of premium TV publishers via Yahoo Backstage.

Real outcomes

We help advertisers optimize reach and frequency holistically to enhance the impact of every dollar, ensuring optimal ad delivery that exceeds your campaign objectives.

Activating Unified TV is easy

Want to take your Connected TV (CTV) campaigns to the next level? We're bringing you the CTV Strategy Playbook: From Script to Screen, your comprehensive guide to crafting impactful CTV campaigns with Yahoo DSP. This is your all-in-one resource for creating effective CTV strategies, from laying the data-driven groundwork to securing strategic placements and executing with precision, ensuring every detail is perfect to achieve your marketing goals.

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eBay

increase in campaign reach across devices and audiences with Unified TV Audiences.

Source: Yahoo internal and eBay measurement partner data, Q1 2024

Roku

of a leading insurance brand’s users reached on Roku via the Yahoo DSP were incremental linear viewers.

Source: Roku and Yahoo data, Q4 2023

Inspire

lower cost per unique user, depending on the brand.

Source: Yahoo internal and Inspire Brands data, Q1 2024

DSP Channels

An omnichannel advantage across every screen

Manage campaigns across a variety of channels, reaching your ideal audiences, anywhere, anytime.

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Connected TV (CTV)

Get the big picture on audiences watching big and little screens everywhere.

Native Ads

Deliver experiences that are intentional, useful and relevant in environments people trust.

Audio

Break through the noise and be heard loud and clear by engaged listeners.

A woman holding a phone, and listening to music by a headphone

Digital Out-of-Home

Put your brand in the spotlight whenever your audiences are out and about.

Display

Unlock unprecedented scale across premium supply.