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Yahoo and Bill Murray Return to the Big Game with TV Spot, Livestream, and Interactive Short Story

In “Email Bill,” Murray calls upon viewers to email Billhimself@yahoo.com to help him solve a confounding canine conundrum

Staying Persistent: Common First-Level, APT Actions

Since 2015, Yahoo’s Advanced Cyber Threats team (ACTT) has worked to counter government-backed attackers as they target our users across the Yahoo ecosystem. To date, we’ve sent nearly 500,000 notifications to users who were the targets of these attacks. Here is what we've seen.

Yahoo Mail Makes Saving Time and Money Easier Than Ever with New Commerce Features

New Streamlined Experience Makes it Easier to Track Receipts, Gift Cards, Subscriptions, and Packages

EdgeCast Announcement

The EdgeCast Customer and Partners portals are now part of the Oath *private* bug bounty program.

Yahoo Inc | CES 2024: Top trends from this year’s show that advertisers need to know

AI was front and center, interweaving with themes of tech integration into everyday life, taking storytelling to the next level, and understanding how we can collectively work for the greater good of humanity and sustainability.

Phishing Test Click-Rate Metrics: a Measure of Email Marketing, not Phishing Resilience

How The Paranoids, Verizon Media's security team, measure phishing test performance.

Notifying our users of government-backed activity

Announcing new security features in AOL Mail and Yahoo Mail

Stop Giving Impossible Advice: Telling People to Watch Out for SUSPICIOUS EMAILS is Nonsense.

It’s time to admit the long list of security advice the security industry espouses is real short on why anyone would want to adopt it. Our plea: stop giving impossible advice!

Notifying our users of attacks by suspected state-sponsored actors

We’re committed to protecting the security and safety of our users, and we strive to detect and prevent unauthorized access to user accounts by third parties.

Discovering a Dangerous Pattern in a Popular Python Package Manager

Read how a Paranoid’s initial reaction of curiosity and confusion led to discovering a serious vulnerability in a widely used python packaging tool.

Yahoo Inc | Lost your audience? Find them out of home

Where do you find those elusive consumers who have cut the linear TV cord and nixed ad-supported platforms in favor of subscription-based viewing/listening options? The answer: Out of home.

Yahoo Inc | Ensuring Choice and Control in Your CTV Campaigns

Gain control over CTV campaigns with transparency. Protect your brand with safety measures, understand supply paths, and optimize with real-time reporting. Yahoo DSP provides the tools needed for successful CTV advertising.

Yahoo Inc | Reaching consumers in a cookieless, privacy-driven world

Addressable inventory is one of the biggest challenges facing brands today. So in a cookieless, privacy-driven world, how do you reach your goals and more importantly target your consumers? Yahoo. That’s how.

In the News

Explore upcoming Yahoo events and join us to connect, learn, and innovate together.

Survey Shows Parents are Overwhelmed by their Inboxes, Yahoo Mail Offers a Solution

Parents say they’re receiving more than 80 emails a month related to their kids, causing important messages to be overlooked - Yahoo Mail looks to reimagine email with an A+ inbox experience

Yahoo Inc | The Evolution of Identity - Part 1: Identity Solutions for addressable: The five attributes you should care about

The evolution of Identity in the advertising ecosystem has created two types of environments: addressable and non-addressable. Advertisers need solutions for both to be successful in this new era of advertising. This article breaks down the attributes of identity solutions for addressable inventory and their benefits for advertisers, and it’s the first part of a two-part blog post series. Stay tuned as part two, which analyzes solutions for non-addressable environments, is coming soon.

Yahoo Inc | The Power of AI-Driven Optimization in CTV

Maximize CTV campaigns with AI. Automate bidding, target audiences precisely, and prevent fraud. Balance AI with human insight for strategic success. Yahoo DSP leverages AI for enhanced performance and efficiency.

Paranoids’ Vulnerability Research: NetIQ iManager Security Alerts

Stay informed on the latest security threats with Yahoo Inc.'s Paranoids Vulnerability Research. Protect your business with NetIQ iManager security alerts.

Yahoo Mail Rolls Out New ‘Catch Up’ Feature to Help Users Tackle Inbox Overload

Plus, Yahoo and Anti Social Social Club launch exclusive, limited edition “Anti Email Email Club” collection

Yahoo Mail App Launches New Shopping and Travel Features to Navigate the Holidays with Ease

Shopping and travel tools help users manage offers, purchases, and itineraries easily

Yahoo Inc | 3 ways to improve ad buying efficiency and outcomes during tough economic times

Challenging times can lead to positive outcomes for advertising teams and agencies open to trying new ways to drive efficiencies.

Yahoo Inc | The Yahoo Interview: How BuzzFeed connects with audiences today and in an ID-less world

The identity and cookieless landscape is evolving rapidly and can feel complex. But it doesn't have to. Hear how BuzzFeed is taking a multi-faceted approach to future-proof their business.

Yahoo Inc | Are you paying for the right kind of attention?

A ground-breaking new attention attention study reveals the intricate hierarchy and interplay between device, format, domain, creative and brand which can supercharge your business. Andrew Gilbert, Director Commercial & Platforms, Yahoo AUSEA explains the impact this will have for advertisers depending on their business objectives and brand size.

Yahoo Inc | 3 Reasons to rethink your 2022 upfront strategy

If you're on the fence about rethinking your upfront strategy, here are three reasons activating your upfronts programmatically will make your streaming dollars go further.

Yahoo Inc | The Do’s and Dont's of Identity Testing

Third-party cookies are on their way out. Identity testing can be a valuable asset for advertisers to gain insights. Here are some tips on how to conduct purposeful testing.