Yahoo Names Rob Wilk As Global Head of Consumer Sales

New York, NY - June 27, 2024 - Yahoo today appointed Rob Wilk to the newly created role of Global Head of Consumer Sales. In this role, Wilk will run the sales teams for Yahoo’s consumer properties, including Yahoo Home, Finance, News, Mail, Sports, and Search, as well as AOL, Engadget and other leading brands across the Yahoo portfolio, reporting into Yahoo CEO Jim Lanzone.

“Rob’s experience and expertise are an ideal fit to help Yahoo build a consumer sales organization that can take advantage of the investments we’ve been making, and momentum we’ve been seeing, across the entire portfolio of the new Yahoo,” said Jim Lanzone, CEO of Yahoo. “I look forward to partnering with Rob at this pivotal moment for the company, as we continue to grow and improve our core products in ways that also help advertisers achieve their goals through our unique ability to drive performance at scale.”

Wilk brings nearly three decades of advertising and media experience to Yahoo, with a focus in digital media from both the agency and publisher side. Prior to joining Yahoo, Wilk held similar roles at companies such as Snap, Microsoft, and Foursquare. He spent eight years at Microsoft where he led the Global Advertising team and was responsible for building and scaling Microsoft’s advertising offerings. Before joining Microsoft, Wilk was the founding Vice President of Sales at Foursquare, responsible for building the sales team and leading sales initiatives across the Foursquare brand and agency partners. Prior to Foursquare, Rob worked at Yahoo, leading a team tasked with driving optimal performance for Yahoo’s biggest advertisers. 

“As a former Yahoo, I could not be more thrilled about returning to a place that brings so much value to people, including myself,” said Wilk. “Yahoo provides a premium and trustworthy experience for advertisers at a time when the digital landscape is ever-evolving. I can’t wait to partner with advertisers around the world to show them how Yahoo can help them achieve their goals.”

Wilk and his team will work side-by-side with the general managers of Yahoo’s consumer brands, as well as Elizabeth Herbst-Brady, Chief Revenue Officer and General Manager of the Yahoo DSP. The fast-growing Yahoo DSP offers scale, premium content and identity solutions to advertisers who seek omnichannel solutions that extend beyond the walls of Yahoo’s owned-and-operated properties.

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