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New Series Money With Marsai Martin Premieres Today
What you need to know:
NEW YORK, NY — July 27, 2021 —Today, In The Know, Verizon Media’s short-form video network, announced Money With Marsai Martin, featuring the actress herself, best known for her role on the sitcom Black-ish, in addition to becoming the youngest executive producer in Hollywood. The new series aims to teach diverse Gen Z the fundamentals of financial literacy, furthering the In The Know focus on spotlighting diverse and Gen Z voices.
As a successful actress and Hollywood’s youngest executive producer, Martin lends a unique perspective on navigating financial topics and situations as a teenager. By sharing her own personal financial experiences and interviewing experts on subjects absent from the standard curriculum, Money With Marsai Martin gives Gen Z viewers unique insights and advice they can incorporate into their own lives.
Financial literacy is crucial in closing today’s racial wealth gap, and Money With Marsai Martin dives into what can be confusing topics in an engaging and fun way. From the historical concepts of currency, to types of saving accounts and bank loans, the new program fills a gap in financial literacy programming with BIPOC guests who are financial experts in their own right, and candid advice for young viewers to put sound financial habits into practice today, so they can benefit tomorrow.
“Becoming financially independent has been such an important part of my journey both personally and professionally, so I’m excited to partner with In The Know to share what I’ve learned from my experiences with people my own age,” said Marsai Martin. “As one of the most successful and entrepreneurial generations in history, it’s important for us to prioritize financial literacy and educate young people on the tools and strategies they need to succeed.”
Money With Marsai Martin guests include: Partner and Global Head of Sustainability and Impact at Goldman Sachs, Margaret Anadu; Author, Investor and Serial Entrepreneur, Dawn Dickson-Akpoghene; Author and Influencer, DJ Envy; Spelman College Professor Suneye Rae Holmes; Financial Activist Dasha Kennedy, top Hollywood business manager Humble Lukanga.
“In The Know is focused on creating original series and content that spotlights diverse voices and supports diverse businesses,” said Andrea Wasserman, Head of Global Commerce, Verizon Media. “Building on our successful original content series thus far, Money With Marsai Martin will address an essential topic, not only for diverse audiences but for younger viewers too. We’re excited to partner with Marsai Martin who can share her unique perspective on financial prowess.”
Since inception, In The Know has been focused on spotlighting essential topics with diverse voices including Hannah Bronfman, Coi LeRay, Brett Gray, Draya Michele and Mj Rodriguez. With programs from In The Know x Black Girl Podcast Presents: Enter the Chat to Black Changemakers, the brand’s influencer and partnerships strategy is key to resonating and connecting with young and diverse audiences. Additionally, last month In The Know announced award winning journalist Elaine Welteroth as Consulting Editor at Large, to continue sharing meaningful, culture-shifting stories and amplifying diverse perspectives.
The short-form network has also become an influential shopping hub, driving gross merchandise value (GMV), a leading commerce velocity indicator, by almost 125%, and amassing 24M monthly unique visitors for the month of March per comScore. (Source: Comscore Media Metrix ® Multi-Platform, Total Audience, INTHEKNOW.COM, March 2021, U.S) Since 2020 In The Know has committed at least 50% of commerce coverage to female, BIPOC, LGBTQIA+, and Gen Z and Millennial owned brands.
As a mobile-first, global content network, In The Know connects the dots between culture and content with authentic and entertaining storytelling. The platform continues to tap into the Gen Z mindset with Money With Marsai Martin as the latest addition to its lineup of original content series.
About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and In the Know to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.