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October 14, 2019

Verizon Media expands successful native ad format with AR

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Note: Verizon Media is now known as Yahoo.

NEW YORK - Verizon Media today announced that it is extending its experiential and extended reality (XR) offerings to include new augmented reality (AR) features for one of its most engaging and valued ad formats, Moments, a premium, full-screen native format that drives consumer relevance and engagement through commerce, utility and content. The rollout follows the company’s successful debut of AR on Yahoo Mail, seeing unprecedented user engagement, including average dwell times over 60 seconds1

Native advertising continues to explode, with US advertisers spending almost $44 billion on it in 2019, according to eMarketer2. With native on the rise, Verizon Media is leading through innovation to offer advertisers powerful new options in its trusted content ecosystem. Launched in 2017, Moments is a premium full-screen native advertising canvas that scales across Verizon Media’s premium and brand safe mobile apps and web properties. With today’s announcement, Verizon Media is extending its AR capabilities to its native Moments format, delivering value to both advertisers and consumers.