Yahoo Commerce: We know shoppers.
As a top 5 U.S. Internet property1 and with over 1/3 of all U.S. spending coming from our users2, Yahoo connects with millions of shoppers each day, no matter where they are in the funnel.
3.4B
+
Content views monthly
Yahoo Internal Data, January 2025
2.8B
+
Search queries monthly
Yahoo Internal Data, January 2025
From discovery to decision
Our universal team of editors are experts at guiding readers through the digital wilderness. We connect with shoppers in moments of discovery and intent. Our affiliate program is led by editor-curated shoppable content, providing consumers with a clear and convenient path from discovery to purchase.
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Awareness
First-party content across hundreds of topics
Consideration
Best of lists, expert reviews and trusted editorial
Action
Smart, shoppable placements powered by machine learning
The unparalleled reach and expertise of Yahoo
Our trusted editorial teams create content across the categories people care about most — from shopping and style to tech and finance. That expertise is what fuels the audiences that matter most to brands. From checking email to actively engaging with the content they seek, Yahoo audiences aren’t just scrolling — they’re leaning in.
95%
+
Reach of Millennials (40M)
Source: Comscore, Media/Plan Metrix, 2025.
90%
+
Reach of Gen Z Adults (22M)
Source: Comscore, Media/Plan Metrix, 2025.
94%
+
Reach of Parents (80M)
Source: Comscore, Media/Plan Metrix, 2025.
91%
+
Reach Holiday Shoppers (103M)
Source: Comscore, Media/Plan Metrix, 2025.
One program. Engaged audiences. Trusted content. Endless opportunities for brands.
Yahoo Shopping, refreshed
The all-new Yahoo Shopping Hub is a dynamic, editorially-driven destination featuring trending coverage, daily deals, exclusive savings and trusted expert recommendations. Built to inspire and convert shoppers, the hub reflects years of investment in commerce experiences, product innovation and editorial talent — expanding our market share and boosting engagement across views, clicks and sales.
+13.5%
+
Improvement in CTR YoY
Yahoo Internal Data, January 2025
+51%
+
YoY content view growth YTD
Yahoo Internal Data, January 2025
Let's work together
Reach millions of ready-to-shop users with the power of Yahoo Commerce.
Thank you
1 Comscore Media Metrix ® Multi-Platform, Total Audience, Top 100 properties, TDP Total Unique Visitors/Viewers inclusive of Social Incremental, Average Apr-2024 to Mar-2025, U.S.
2 MRI-Simmons, 2024 Summer Study, U.S., Sites/Apps used in last 30 days: Any Yahoo (excl AOL), Income/Net Worth based on Median.