Case Study
eBay Motors revs up full-funnel success
Objective
eBay Motors worked with the Yahoo DSP to identifying audiences exposed to NASCAR programming and insurance commercials on linear TV to extend the reach of those audiences in CTV and digital channels.
Solution
After running a campaign using a single-source TV data segment strategy, the eBay team compared it to a subsequent campaign that used the multi-sourced Yahoo Unified TV Audiences available only in the Yahoo DSP.
Results
52%
Increase in campaign reach across devices and audiences.
49%
Higher conversion rates vs. consumers not exposed to CTV ads.
7%
Increase compared to benchmark attention metrics.
CTA represents an immense opportunity for us to target relevant audiences and thanks to the Yahoo Unified TV Audiences, we were able to see successful, full-funnel results. Leveraging their unique, combined data allowed us to significantly extend our campaign’s reach and ultimately amplify eBay Motors’ visibility within the auto parts market.
Nidhi Gupta
Global Head of Paid Media
eBay
More Success Stories
Walmart: Bringing joy to holiday shopping
Marriott Bonvoy: Building Authentic Connections to the LGBTQIA+ Community
HBO: Helping Marriott pivot, recoverand grow
