Yahoo DSP
Built on a foundation of trust
Over 30 years of doing this right: Built Secure. Certified Compliant.
Identity & access
Role-based access control on the principles of need-to-know and least privilege, enforced under a zero-trust paradigm across every device on the network. You control who's in.
Data protection
A proprietary cryptographic architecture safeguards the confidentiality, integrity and availability of data, encrypted in transit and at rest. Your 1P data stays segregated and access-monitored.
Data privacy
Privacy controls mapped to applicable regulatory regimes and contractual obligations, with protections embodied where appropriate. We're navigating the compliance shifts so you don't have to.
Compliance & certifications
Information Security Policy mapped to the NIST Cybersecurity Framework through a Unified Control Framework of mandatory controls, independently audited and reviewed annually by Yahoo's Paranoids.
Brand safety
Pre-bid controls and verified-partner data signals across every supply path, backed by vendor risk assessments. MFA-free certified by Jounce Media. Your brand, protected before the bid.
Incident response
An in-house Security Operations Center on glass 24/7 and a dedicated IR team for detection, containment and eradication, with business continuity tested across global hot sites.
