Built for Performance

Convert more of‍
the right customers

Yahoo DSP simplifies campaign launch and helps you reach the customers most likely to convert. Your data, Yahoo audience and conversion signals, and trusted partner data work together to improve outcomes across screens and channels.

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How We Help

Why performance marketers choose Yahoo DSP

The Right Audiences

By combining your data with Yahoo Mail, Search, and Content data, along with trusted partner signals, Yahoo DSP helps you reach the audiences most likely to engage and convert.

Efficient
Conversion

Access premium CTV, video, and display supply used by leading advertisers to reach audiences in high-quality environments, strengthen engagement, and drive conversion efficiency.

Seamless Activation

Yahoo DSP features a streamlined, easy-to-use interface centered on the tools performance marketers need most, helping them get started quickly, activate with ease, and achieve measurable results.

Your Path to Growth

Designed to perform

Drive conversions

Acquire customers more efficiently across channels with smarter targeting and optimization

Boost sales

Reach high-intent shoppers during key sales moments to drive more purchases

Generate leads

Get more qualified applications by reaching the right audiences and optimizing for meaningful actions

... and more

Results That Matter

Real results,
‍powered by Yahoo DSP

1 / 5

160%

lift in conversions

A travel brand drove more efficient bookings and stronger returns across channels through advanced optimization.

Source: Yahoo Internal Data 2026.

2 / 5

54%

lower video CPMs

A growing pet food brand scaled reach among high-intent shoppers through targeting and real-time optimization.

Source: Yahoo Internal Data 2026.

3 / 5

71%

lower CPA

A major streaming brand lowered their CPA through authenticated identity solutions.

Source: Yahoo Internal Data 2026.

4 / 5

46%

lower cost per household

A financial services advertiser improved CTV efficiency and expanded reach among target audiences on premium supply.

Source: Yahoo Internal Data 2026.

5 / 5

22%

ROAS Lift

An industry-leading retailer saw a lift in ROAS by leveraging retail transaction data for targeting and optimization.

Source: Yahoo Internal Data 2026.

Blog

Performance Insights for Marketers

Explore data-driven insights, industry trends and thought leadership to help you stay informed, innovate and achieve your goals.

Your 2026 Holiday Guide Is Here: What Shoppers Actually Want This Season

October 8, 2026

What Strong Data and Identity Actually Do For Your DSP Campaigns

October 1, 2026

5 Things Social Marketers Assume About Programmatic (That Aren't True)

October 1, 2026

Activating Campaigns Beyond Social Media: How to Choose a Demand-Side Platform (DSP)

October 1, 2026

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