Yahoo Sports and Yahoo Finance Introduce New AI Answer Experiences Powered by Yahoo Scout
“Ask Kevin O’Connor” draws answers to NBA Draft questions from Kevin O’Connor’s expert analysis, while “Ask Yahoo Scout” answers investors’ questions about the market

Key Takeaways:
- The Yahoo Scout AI answer engine expands across Yahoo properties, with a pair of new AI answer experiences directly within Yahoo Sports and Yahoo Finance.
- “Ask Kevin O’Connor” delivers AI-powered answers to fans’ NBA Draft questions written in Yahoo Sports NBA senior analyst Kevin O’Connor’s style, drawing from his expert analysis.
- “Ask Yahoo Scout” answers investors’ questions about the market using trusted Yahoo Finance news and data, and authoritative sources from across the open web.
Yahoo is debuting two new Yahoo Scout-powered AI experiences that give Yahoo Sports and Yahoo Finance users a more direct way to get the insights they need:
- Enhancing the utility of the Yahoo Sports NBA Draft guide, “Ask Kevin O’Connor” uses AI to bring the Yahoo Sports senior analyst's expertise to life, giving fans an interactive way to ask questions about the draft and get answers written in O’Connor’s style.
- “Ask Yahoo Scout” in Yahoo Finance delivers contextual AI-powered answers sourced from trusted news and data for investors looking for information about financial markets.
Yahoo Scout, currently in beta, is being embedded directly across Yahoo properties. The AI answer engine is tailored to specific topics and informed by unique, vertical-specific sources, bringing the utility of Yahoo Scout to hundreds of millions of fans and investors where they already are.
“Each day, millions of people come to Yahoo Sports and Yahoo Finance for insights around sports news and market moves,” said Ryan Spoon, President of Yahoo Media Group. “We’re embedding the Yahoo Scout answer engine across our properties to make it easier for people to research what matters most to them. And we’re doing it in a way that’s uniquely Yahoo: with content from Kevin O’Connor, the top NBA Draft expert, and with unparalleled depth of news, data, and analysis from Yahoo Finance.”
Eric Feng, SVP and GM of Yahoo Research Group, said, “Yahoo Scout was built to be more than a standalone product; it’s the infrastructure for how we deliver intelligence within all of our products. We’re continuing to expand the capabilities of the Yahoo Scout AI answer engine, enabling it to now operate directly in the Yahoo products people use every day, understanding the context of where they are and what they’re looking for, and delivering responses that help them make more informed decisions.”
Yahoo Sports: “Ask Kevin O’Connor”
The NBA Draft will be held June 23 and 24, but for many basketball fans, draft prep is already underway. The Yahoo Sports NBA Draft guide brings together O’Connor’s full draft analysis in one place: big board rankings, the latest mock draft with team-fit analysis, deep player scouting write-ups, prospect comparisons, stats, and more. This depth of research is what makes the guide valuable, but navigating it across multiple tabs and filters can slow fans down.
To streamline that research and create a more elevated NBA Draft guide, Yahoo Sports is debuting “Ask Kevin O’Connor,” which enables fans to get the NBA senior analyst’s perspective, via AI answers, to any questions they have about the draft. The experience also includes a series of suggested questions to help fans get started.

Powered by Yahoo Scout, “Ask Kevin O’Connor” delivers AI answers written in O’Connor’s style and drawn from his extensive analysis, including his written coverage and show, as well as a wide range of player and team stats.
“I’ve been publishing NBA Draft guides since 2014. What started as a PDF designed in Microsoft Excel eventually evolved into an interactive website,” O’Connor said. “Integrating Yahoo Scout is the natural next step to give fans an even deeper, more dynamic look into the draft through my perspective. I jumped at the chance to not only be involved, but to actively shape the experience – and we’ve landed on something I’m really excited about.”
“Ask Kevin O’Connor” is available now: http://yahoosports.com/nbadraft
Yahoo Finance: “Ask Yahoo Scout”
For investors researching the market, the process has typically meant piecing together information across multiple sources. With “Ask Yahoo Scout,” investors can ask questions about stocks, markets, and companies and get contextual AI-powered answers sourced from trusted Yahoo Finance news and data, and authoritative sources from across the open web, all within a single interface.

Available to all users within select Yahoo Finance stock quote pages and news articles, “Ask Yahoo Scout” understands the context of what an investor is researching and delivers answers relevant to that topic. It meets investors where they’re already turning for financial information, not in a separate tab or tool, making it easier for them to ask follow-up questions and deepen their research.
“Ask Yahoo Scout” is available now: https://finance.yahoo.com/.
Specialized Yahoo Scout AI Answer Engines
Uniquely shaped by Yahoo’s three decades of user insights, the Yahoo Scout AI answer engine blends the best of traditional web search and uses generative AI to deliver clarity and context. Yahoo plans to introduce additional specialized integrations of the Yahoo Scout answer engine across its ecosystem, informed by unique and vertical-specific grounding sources, as well as sources from across the open web. These integrations are designed to bring the best of AI search even deeper into products that are part of the daily routines of millions of people.
To learn more about Yahoo Scout, visit: https://scout.yahoo.com/about.
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