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December 9, 2019

Verizon Media and Rakuten introduce cash back rewards for Yahoo users


Note: Verizon Media is now known as Yahoo.

SAN MATEO, Calif. – Verizon Media and Rakuten kicked off the holiday season with the introduction of cash back rewards for Yahoo users across Yahoo Shopping and Yahoo Mail

Beginning Wednesday, November 27, visitors to Yahoo Shopping were able to start earning cash back rewards powered by Rakuten on purchases from more than 50 premier online retailers, with exclusive cash back rates on select merchants throughout the year. Yahoo Shopping is a new commerce experience that features everything consumers have come to love, including price comparisons and alerts, a comprehensive promotions calendar, and trending deals. The hub is the horizontal engine that powers commerce across Verizon Media’s brands and also showcases curated editorial and content from Yahoo, HuffPost, TechCrunch and more. Visit for more details.

Additionally, Yahoo Mail users now see promotions in their inboxes that deliver them into a Rakuten-powered shopping experience. They can earn the day’s top cash back rate on transactions with featured merchants. The cash back experience is also embedded in Yahoo Mail’s new app which launched this fall and features a dedicated “Deals” view – one place that filters all coupons users receive and notifies them of the most valuable offers before they expire. The Deals view now features a bar that shows users their cash back balance and which of their favorite merchants are available for the program.