In the News
Get in touch with Yahoo Communications at press@yahooinc.com.
In the News
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June 19, 2023
Adweek
Yahoo's SPO Push, Backstage, Gives Marketers Direct Access to Publishers Without the SSP
In the News
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June 14, 2023
Variety
Yahoo Recruits ESPN Veteran Ryan Spoon as President of Yahoo Sports
In the News
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June 13, 2023
Adweek
Yahoo Lets Advertisers Buy Based on Attention With Adelaide Tie Up
In the News
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May 1, 2023
Broadcasting and Cable
Buyers Cite Advanced Advertising Challenges In Survey From Yahoo
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April 27, 2023
Retail Touch Points
Yahoo’s New Partnership will Enable Shoppable Retail Ads
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April 18, 2023
Ad Age
Quality Creative Can Boost Display and Desktop Ad Performance
In the News
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March 23, 2023
The Streamable
Survey: Unnatural Ad Breaks, Commercial Repetition Have Most Negative Impact on Streaming Viewers
In the News
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January 5, 2023
Adweek
Yahoo Partners With Scope3 to Offset Carbon Emissions in Media Buying
In the News
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December 28, 2022
AdExchanger
With Digital And Linear Convergence, Advanced TV Will Soar In 2023
In the News
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November 29, 2022
Ad Age
Yahoo Takes Minority Stake in Taboola a Part of Ad Deal
In the News
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November 21, 2022
MediaPost
Cookieless: Yahoo Identity Solution Adds Partners
In the News
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October 18, 2022
MediaPost
Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'
In the News
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October 17, 2022
Insider
Lowe’s taps Yahoo as latest retail media network partner
In the News
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October 17, 2022
The Drum
Yahoo and DirecTV forge linear and digital TV data with set-top boxes
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September 16, 2022
The Drum
Shrinking addressable supply a ‘challenge’ for CTV, Yahoo ad data lead warns
In the News
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August 18, 2022
Adweek
Comscore and Yahoo's CTV Partnership Makes Streaming Ad Campaigns Brand Safe
In the News
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June 29, 2022
The Drum
Top Takeaways from the Croisette at Cannes Lions 2022
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June 29, 2022
VideoWeek
How Yahoo is Diversifying its Post-Pandemic Offering
In the News
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June 28, 2022
Beet.TV
Partnership With DIRECTV Broadens Addressable TV Ad Reach: Yahoo’s Ivan Markman
In the News
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June 20, 2022
The Drum
DIRECTV-Yahoo Adtech Partnership Addresses Fragmented Digital Video Landscape
In the News
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June 8, 2022
Ad Age
Yahoo Brings Its Ad-ID To Salesforce In Latest Post Cookie Solution For Brands
In the News
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May 26, 2022
AdExchanger
Political Campaigns Win With CTV – But Keep These 3 Things In Mind For The Midterms
In the News
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May 16, 2022
Wall Street Journal
Marriott Rolls Out Media Network That Lets Brands Reach Travelers on Its Apps and TV Screens
In the News
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May 16, 2022
MediaPost
Yahoo Exclusively Supports Rollout of Marriott Media Network to Help Brands Reach Travelers
In the News
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May 12, 2022
Advertising Week