Events
Advertising Week New York
October 5, 2026 — October 8, 2026
Where to find us:
Beyond Automation: How Agentic AI Is Reshaping Digital Advertising
When: Monday, October 5, 4:10 PM
Where: Advertising Week New York: Tech Stage
AI agents promise to transform digital advertising, but where is the industry today, and what will turn that promise into real value? Join AI innovators from across the advertising ecosystem for a candid look at agentic AI in practice. We’ll explore emerging use cases, the data and technology powering them, and how companies can balance intelligent automation with the human judgment needed to drive better outcomes.
Brand Voice vs. AI Voice: Teaching Machines to Sound Like You
When: Monday, October 5, 4:30 PM
Where: Advertising Week New York: Insights Stage
Every brand is using AI to write copy now, but most AI-generated content sounds the same. This panel explores how to train AI tools to actually capture brand voice, tone, and personality - and whether that's even possible, or if we're homogenizing marketing language.
FQ Sports: The New Rules of Participation
When: Tuesday, October 6, 12:30 PM
Where: Advertising Week New York: FQ Lounge
Fans no longer want to sit on the sidelines. They want access, involvement, and opportunities to shape the experience themselves. Across sports, media, entertainment, and culture, organizations are reimagining what participation looks like and finding new ways to deepen engagement. We'll explore how fandom is evolving from passive consumption into active community and why participation has become one of the strongest drivers of loyalty and growth.
Power of the Pack: The Act of Credibility
When: Wednesday, October 7, 12:00 PM
Where: Advertising Week New York: FQ Lounge
The opportunities that shape careers, partnerships, and industries rarely begin when they're needed most. They are built through relationships, trust, and credibility developed over time. In a world where visibility is easier to achieve than ever before, credibility remains one of the most valuable forms of influence. We'll discuss how leaders earn trust, strengthen relationships, and build reputations that continue to open doors long after the initial introduction.
Agentic Orchestration and the ecosystem
When: Wednesday, October 7, 5:00 PM
Where: Agentic Advertising at Work
Agents cannot operate across a market with no common standards. Platforms, curators, publishers and standards bodies on what has to be shared, and what remains competitive.
Beyond the Tools: How People and Organizations Adapt to the Agentic Era
When: Thursday, October 8, 11:15 AM
Where: TechFutures Summit: Keynote Cinema Stage 8
The human side of enterprise transformation
Giving people access to AI is easy. Changing how they actually work is harder. Drawing on Yahoo’s evolution from experimentation to more structured AI programs, Chief Information Security Officer Sean Zadig will explore what it takes to build real AI fluency and help new ways of working stick. From The Paranoids’ AI Skill-a-thon, which expanded into a cross-functional program across Yahoo, to the new questions that emerge as people increasingly work alongside agents, the conversation will examine the human side of the agentic transformation: how skills and roles evolve, how organizations create room to experiment, and how security and governance must adapt without slowing innovation. Zadig will also share practical lessons for leaders and employees navigating this shift safely and effectively.
The Open Web Strikes Back
When: Thursday, October 8, 12:15 PM
Where: AdWeek House: Advertising HQ
Performance marketing has been promised a reset several times over the last decade. Now, the convergence of richer data and agentic technology is creating the conditions for a more meaningful shift, moving the industry beyond 30 years of programmatic buying and into a new era of agentic buying, where advertiser goals can guide decisions in real time.
Hear from advertising leaders as they explore what it will take for performance marketing to become materially better—not simply more automated. Together, they’ll examine how new capabilities could expand what’s possible beyond search and social, and what that means for how marketers find audiences, make decisions and drive outcomes across the open web.